Consultancy
Independent, vendor-neutral guidance from someone who's programmed the robots, sold the robots, and built the businesses around them.
Most automation consultants come from one background. They're either engineers who've never sold a system, or salespeople who've never wired a panel.
We've done both — and everything in between.
Our consulting work draws on over two decades of hands-on experience across the full spectrum of industrial automation. Starting as an electrical engineer, progressing through robot programming and cell installation, then founding and scaling a robotics business that sold hundreds of industrial robots to companies across more than 20 countries.
That breadth of experience means we understand automation not just as a technical challenge, but as a commercial one. We know what works on the factory floor, what survives first contact with production, and what gets approved at board level.
We've supplied and supported automation projects in sectors ranging from food processing in Scandinavia to alloy wheel manufacturing in Turkey, automotive in the United States to packaging across Europe, and dozens of applications in between — Thailand, Mexico, Colombia, and throughout the UK.
This isn't theoretical knowledge. It comes from years of solving real problems for real manufacturers, from helping a frozen fish processor reduce labour costs to advising a wheel manufacturer on robotic finishing.
Our global network of integrators, OEMs, and end users — built over 20 years of trading, consulting, and relationship-building — means we can connect you with the right people, not just the right technology.
We provide consulting across several areas:
Automation Strategy & Feasibility Honest assessment of whether automation is right for your process, which technologies to consider, and what realistic ROI looks like. We're vendor-neutral — we recommend what's right, not what earns us a commission.
Technology Selection & Procurement Independent guidance on choosing the right robot, integrator, or system for your application. We've worked with every major robot manufacturer and know the strengths and limitations of each.
Due Diligence & M&A Support We've provided paid consulting to investment firms and M&A advisors evaluating robotics and automation businesses. If you're acquiring, investing in, or valuing an automation company, we can give you the technical and commercial insight that financial analysts can't.
Startup & Product Advisory We've worked with multiple industrial robotics startups from early stage through to market, advising on product development, market positioning, and go-to-market strategy. Our own product development work — from precision lubricants to the RoboVigil monitoring platform — keeps us current with what's actually happening in the industry.
Expert Network & Research Consulting We regularly consult through expert network firms, providing industry analysis and technical insight to investment professionals, analysts, and corporate strategists evaluating the robotics and automation sector.
The difference matters. We're not a firm that researches automation from the outside. We're an automation company that also consults.
We still build products. We still work with integrators. We still programme robots. That means our advice reflects what's happening in the industry right now — not what was happening when we last updated a slide deck.
- 25+ years in industrial robotics and automation
- Hundreds of robot systems sold across 20+ countries
- Hands-on background: electrical engineering, robot programming, system integration
- Active product development (RoboVigil industrial monitoring platform)
- Trusted by investment firms, government bodies, and multinational manufacturers
Whether you're evaluating your first robot cell or assessing a robotics acquisition, we can help.
Email: info@hagenautomation.com
Phone: +44 (0)7739 854 883